Digital Design & Services
Digital Design & Services
At IWD Agency, I got the chance to create a home page proposal for a prominent Bachelor contestant’s unique new clothing label, geared toward fashionable young women and their children. We were instructed to go with a minimal direction that allowed for flexibility between their marketing campaigns, and given only a logo to build the foundation of the brand.
Working background from their marketing needs, I found more subtle ways to add in flashes of character: the gorgeous Trirong typeface for sweeping large titles and throwing in a pop of electric yellow to tie back into a more youthful , California energy.